I have been thinking about my mum, Mary, a lot lately. Thankfully, she is still alive at 81 and, even though ageing and more fragile, she has still retained a sharp, focused mind and sense of humour.
Until she retired, mum was a successful businesswoman – quick with numbers, stylish, kind, a fabulous cook, a generous loving mother to four children and she had an innate talent for entertaining people and building relationships.
Growing up, I used to think she was a Superwoman, especially watching her juggle family and business. One thing I know for sure is she is definitely my hero.
Here’s what she taught me about business and life. You can read about the key lessons here.Continue reading
The venue you choose has a direct impact on your clients and can leave a lasting impression. If the venue is not suitable or is difficult to get to, it is the business hosting the event that will receive the feedback. Booking a venue for your event may seem like a simple task and, yet, if you are new to the live-event industry, or even if you have hosted events, overlooking one key item can seriously affect the overall experience for your clients.Continue reading
There’s a lot going on and loads of responsibility, so how do you avoid the common mistakes event-organisers so often make? Several mentoring clients let me in on their top-learning experiences.
Never expect friends and family to refer people.
Often, clients have relied on friends and family to assist them in filling their events. Friends and family are well-intentioned, of course, and yet, your best bet is to develop a well-structured referral programme where you offer both training and incentives.
This “old school” strategy completely shocked a savvy online marketer when he saw it…
I had a call recently with a very successful young info marketer. He told me about an online training he sells that’s getting phenomenal results for clients. His client success percentage is staggeringly high for an online course; almost all of his students succeed, thanks in part to a great coaching team. He sells the program for about $1,000, with a $1,500 upsell, and he’s doing great business with it.
Then I told him about someone I know well who’s operating in the same niche, but approaching it in a totally different way. Because I’m going to talk about figures, I’ll just call him “Mr X” to protect his privacy.Continue reading