My Superhero: What My Mentor Taught Me About Business

I have been thinking about my mum, Mary, a lot lately. Thankfully, she is still alive at 81 and, even though ageing and more fragile, she has still retained a sharp, focused mind and sense of humour.

Until she retired, mum was a successful businesswoman – quick with numbers, stylish, kind, a fabulous cook, a generous loving mother to four children and she had an innate talent for entertaining people and building relationships.

Growing up, I used to think she was a Superwoman, especially watching her juggle family and business. One thing I know for sure is she is definitely my hero.

Here’s what she taught me about business and life. You can read about the key lessons here.

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The ONE THING That Helped Me Grow My Business By 16X

“My mentor said, ‘Let’s go do it’, not ‘You go do it’. How powerful when someone says, ‘Let’s!'” — Jim Rohn

Most business owners feel they have to figure things out on their own.

Imagine what it would be like if you had access to a leading expert and leader, who you could contact to ask for advice. Especially when you feel overwhelmed with choices and need to make sound business decisions faster.

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The Top 10 Habits of Highly Successful People

I have been thinking about the great learnings I’ve had in the past 3 decades in business as an entrepreneur.

I am privileged to have represented over 100 of the world’s top speakers and I have modelled what makes the very best of them successful.

And, I implemented these strategies and behaviours over time.

You see, there have been years when I kicked massive goals, was awarded the Business Review Weekly (BRW) Fast 100 Companies for 3 consecutive years in a row, produced 4,500-person events, held 1206 events in 7 countries and there have been years when I struggled, wondering how to pay the rent and wages.

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Why Live Events Can Supercharge Your Business

If you think about it we have a culture of events. If you go to a party or even on social media, the buzz is often about the launch date for a new Apple product, a big name concert, a sporting match or a party. Whatever the event is, it has a date and a place where a gathering takes place.

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Seven KEY Things To Remember When Booking A Venue For Your Live Seminar Or Event

The venue you choose has a direct impact on your clients and can leave a lasting impression. If the venue is not suitable or is difficult to get to, it is the business hosting the event that will receive the feedback. Booking a venue for your event may seem like a simple task and, yet, if you are new to the live-event industry, or even if you have hosted events, overlooking one key item can seriously affect the overall experience for your clients.

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The Biggest Problem Most Small-Business Owners Face

Can you guess what it is? Before I answer, I have a few questions for you to consider…

Do you own a business and are you looking for ways to increase your sales and scale, so that you can grow fast and the business can, ultimately, run without you?​

Do you feel like you can’t work any harder – you’re burnt out and overwhelmed and doing too much just to keep your business operating?

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Three Things To NEVER Do When Filling And Running An Event or Seminar!

There’s a lot going on and loads of responsibility, so how do you avoid the common mistakes event-organisers so often make? Several mentoring clients let me in on their top-learning experiences.
Never expect friends and family to refer people.
Often, clients have relied on friends and family to assist them in filling their events. Friends and family are well-intentioned, of course, and yet, your best bet is to develop a well-structured referral programme where you offer both training and incentives.

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How To Grow Your Business Through Attending Live Events And Seminars

As a business owner, do you ever feel stuck or isolated, with no one to brainstorm with and run ideas by?

Do you sometimes think running a business is just too difficult? If so, then you are not alone.

I have met many business owners who have felt exactly the same way! This is something I can relate to as well.

Many times in my 30+ years in business, I found myself wondering, what do I do, who do I turn to, how do I find a good coach or mentor who’s been through and overcome, the challenges I am facing.

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The Exact Strategy That “Mr. X” Uses To Turn a $97 Live Event Ticket Into a $24,000 Upsell

This “old school” strategy completely shocked a savvy online marketer when he saw it…

I had a call recently with a very successful young info marketer. He told me about an online training he sells that’s getting phenomenal results for clients. His client success percentage is staggeringly high for an online course; almost all of his students succeed, thanks in part to a great coaching team. He sells the program for about $1,000, with a $1,500 upsell, and he’s doing great business with it.

Then I told him about someone I know well who’s operating in the same niche, but approaching it in a totally different way. Because I’m going to talk about figures, I’ll just call him “Mr X” to protect his privacy.

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