All posts by Ken Wood

The Exact Strategy That “Mr. X” Uses To Turn a $97 Live Event Ticket Into a $24,000 Upsell

This “old school” strategy completely shocked a savvy online marketer when he saw it…

I had a call recently with a very successful young info marketer. He told me about an online training he sells that’s getting phenomenal results for clients. His client success percentage is staggeringly high for an online course; almost all of his students succeed, thanks in part to a great coaching team. He sells the program for about $1,000, with a $1,500 upsell, and he’s doing great business with it.

Then I told him about someone I know well who’s operating in the same niche, but approaching it in a totally different way. Because I’m going to talk about figures, I’ll just call him “Mr X” to protect his privacy.

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